The Tyto Alba project is a testament to the power of design in telling a story. Inspired by the Barn Owl's role in protecting vineyards against pests and intruders, the design team at Rita Rivotti Wine Branding & Design created a wine packaging concept that pays homage to this bird's vigilant gaze.
Companhia das Lezírias, the company behind the Tyto Alba project, is renowned for its commitment to nature conservation. Their support for the TytoTagus project, which studies and promotes the population of the Barn Owl, is a clear reflection of this commitment. This respect for nature is beautifully encapsulated in the Tyto Alba wine packaging design.
The design's unique properties lie in its ability to convey the essence of the Barn Owl and its role in the vineyards. The design team, led by Sara Correia and guided by the strategic process of Rita Rivotti, brought the bird's features to life in a special design that communicates quality and reliability.
Tagged with keywords such as "owl," "wine," "tyto alba," "box," "packaging," "beverages," "label," and "bird," the Tyto Alba design stands out in the realm of wine packaging. Its unique blend of nature-inspired design and strategic branding has set a new standard in the industry.
The design's excellence was recognized with a Silver A' Packaging Design Award in 2017. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The Tyto Alba project, with its strong technical characteristics and splendid artistic skill, indeed introduces positive feelings, amazement, and wonder.
In conclusion, the Tyto Alba project by Rita Rivotti Wine Branding & Design is a shining example of how design can tell a story, respect nature, and create a unique brand image. It serves as an inspiration for designers and brands alike to think outside the box and create designs that are not only visually appealing but also meaningful and impactful.
Project Designers: Rita Rivotti Wine Branding & Design
Image Credits: Rita Rivotti Wine Branding & Design
Project Team Members: Designer: Sara Correia
Concept / Naming / Strategic Process: Rita Rivotti
Project Name: Tyto Alba
Project Client: Rita Rivotti Wine Branding & Design